I started an online course offered by The Australian Writers Centre on Build your Author Platform. I am loving it as it is making me think critically about other websites and social media sites. I have begun to think about investing more time into my own author platform.
In some ways it feels a little like stalking, checking out other people’s websites, Facebook pages, Instagram and Twitter accounts. I do not have a Twitter account myself but it is still very accessible online. Looking through people’s online presence has also helped me see how other people brand themselves.
So, I have looked up the following authors. The hyperlinks on their names will take you to their websites.
Sarah Bailey – I recently read ‘The Dark Lake’ by Sarah Bailey. I would probably say that it was my first ‘crime’ novel. I enjoyed reading it but maybe wasn’t fully satisfied with the ending of the novel. I am looking forward to reading her second novel, ‘Into the Night’ to see where she takes the main character next. Whilst she has a website with a blog, this is not up to date. Sarah is most active on Twitter and Instagram. She comes across as one classy author.
R.A. Spratt – I will confess that I haven’t read any of R.A. Spratt’s work but my daughter has and I want to one of these days. She has a WordPress website which is colourful and fun. Obviously she wants to appeal to her main target audience, children. I discovered a lot of her content crossed platforms. R.A Spratt is more active on Facebook, Twitter and Instagram.
Judith Rossell – I gave my daughter one of Judith Rossell’s Stella Montgomery books. My daughter borrowed the second one and we have yet to get around to reading the third in the Stella Montgomery series. Judith Rossell is an author and illustrator. She has a website but Instagram seems to be the place where she shines. She seems to love gothic things and the Victorian era time period.
Tim Harris – I have yet to read Tim Harris’s books but I heard him on a podcast and found him quite interesting to listen to. He has a fun, crazy website but seems to be more active on Facebook, Twitter and Instagram. He has a lot of content that crosses his social media platforms. His type of writing seems to appeal to younger children and possibly more to boys.
Allison Tait – Allison Tait has written The Mapmaker Chronicles and The Ateban Cipher series. My youngest son and I have loved reading these adventure books. I loved exploring Allison Tait’s social media and website. She comes across as an all rounder – not just a children’s writer, not just a commercial writer. Allison blogs about many things which have a timeless quality to them and her blog appeals to a wide range in audience. Allison Tait is very active on Twitter, Facebook and Instagram and her personality shines across all social media platforms.
So what did I learn by ‘stalking’ these authors?
I learned that author brand can be wide and varied even among ‘children’s authors’. I also learned that blogging is not the be all and end all for many authors. I think Facebook, Twitter and Instagram is where many people these days are making their connections. Maybe that is because the posts can be immediate, short, and snappy. As an author, you need to consider where your audience is most likely to want to connect with you and be able to provide them with options to make those connections.
How do you use social media to connect with your audience?